This course introduces students to the impact of new technologies on business communication within the context of globalization.
Students practice e-business correspondence and social media interaction through a variety of case studies. The module includes
elements of marketing and assists students in presenting their own branding solutions for products or services.
This course is designed to help students acquire essential written and oral skills needed in business and professional settings.
Students will learn how to write business communications such as e-mails, memos, letters, resumes and reports utilizing business
and academic writing techniques including drafting, proofreading, and revising. In addition, students are taught oral skills such
as effective interviewing strategies and responding to common interview questions.
Interviews, presentations, negotiations, dialogs, and technical exchanges are common forms of business communication. Students
learn how to orally communicate their ideas across to others in business situations. Students prepare and organize written and
outline versions of effective speeches, deliver them before the class, and receive constructive criticism from classmates and the instructor.
The objective of this course is to teach the signiﬁcance of communicating with a social media audience and consequently the
differences between writing and editing for the social media on the Web and other media. Students develop a concept and goals
for a website, write a mission statement, conduct a content audit, chunk information by page and paragraph, highlight key words
and phrases, hyperlink text, and add additional content elements while creating and maintaining content consistency.
Prerequisite: ELP 102,ELP 104
This course teaches concepts of planning & implementing online and social media tactics and strategies. Students learn to write for search engines
and use social medial for business purposes such as creating Facebook and LinkedIn profiles, Twitter for customer relations, Tumblr, and Foursquare.
This module contains field work where students are encouraged to identify and contact business entities and agencies that are looking to create or
improve their online and social media presence. At the end of this module students should be able to understand core tasks required to create a strong
online and social media presence.
Prerequisite: ELP 108
In this course, students apply their skills in communications, social media technology, and research that they have acquired in the
program to creatively resolve a business challenge as a means for achieving their client’s objective. Students research their topic,
organize the information, and present the results of their project on behalf of an organization trying to build market share, reach new
audiences, attract investors, and interact with customers. Students will present the results of the project in a form of a business
proposal integrated with graphics or statistical information and complementary to online or social media presence.
Prerequisite: 20 credits in the Applied Business Communication program